Dutch by Design

 

  

This is a design for bedclothes by 'Dutch by Design' for Centrepoint, the UK's leading charity for young homeless people. It is a set of bedclothes that have been designed to look like old cardboard boxes. 

The idea is that it represents the kind of thing that young homeless people would be sleeping under in the street.

This is a really interesting design and I think it works really effectively. One one hand it is an eye opener that indirectly places the consumer in the shoes of a homeless person. Obviously being under a warm, cozy duvet is alot better than actually sleeping under old cardboard boxes, the imagery is immediately representative of rough sleepers. It relates itself to sleeping because they have been crafted as bed covers and then the old tattered cardboard looks like rubbish and the same kind of thing you see on the street. Both of these things work in a really clever way to make the design a success. 

I really like the detail that makes the design look exactly like old flattened cardboard. The printed shipping characters, selotape and the fold creases all give an authentic look to the cover. 

The idea of the covers is not to make people donate to charity because 30% of the money made from the sales goes directly to Centrepoint. I think that the idea is just to make the consumer think about young homeless people.