The above image is an advertisment for 3M security glass which is part of a bus stop in the US. The security glass claims to be unbreakable, and to show this the company placed real money between two sheets of its security glass and ecouraged the public to try and get the money.The advert works on a lot of levels to show the company in a good light.
The most obvious reason for the advert is that it is straight to the point and completely proves the quality of the product.
As well as showing off the quality of the product, the placement and visibility of the advert make sure it will always have a huge amount of attention which makes for great promotion of the product.The fact that you can physically see and feel and test the product means that you don't have to enquire much further to decide if you want it or not.Maybe the best part about the advert is that it shows off innovation and impressive design, as well as a great sense of humour and ability to force public interaction.
This design is probably more image based than image and type but I think that the type in the bottom left corner of the glass is important for the overall effectiveness of the design. It shows the 3M logo as the largest type in the whole image clearly explaining which company the advert is linked to and states clearly next to it that the product is security glass. By doing this, people know exactly what the product is and who make it, as well as the connotations that the advertisment brings with the understanding that it is security glass and the mass money behind it.
The reader immediately associates this product with protecting their money, whether they are a large bank firm or even a small convenience shop.
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