Type and Image - Amnesty International

I'm really interested in design which is used to change peoples minds or actions for the better. I'm almost always impressed with the design used by Amnesty International because it focusses on so many human rights issues (Probably the most important issue in terms of world ethics) in so many different ways but always remains impressive and thought provoking. Almost every piece of design is eye catching and many use contraversial content to get their message across in a shocking but effective way which I find really impressive because the designers know just how far they can take a topic before it becomes completely offensive or distasteful.



This is an example of one of the Amnesty adverts that impresses me the most. They disguise the issue of world arms trade as a teleshopping advert to show the relaxed, casual way that arms dealing is regarded. They use teleshopping as an example of how easy it is to buy illegal weapons in mass from different parts of the world and the entire video is made perfectly to look like a typical low budget teleshopping channel.



Again this is another amnesty video advert which shows several types of abuse which amnesty works to fight. It uses the same kind of shock tactics which can be seen in a lot of other amnesty ad campaigns and I think it works really effectively. It covers all ages, races, several nationalities and both genders to relate to as many people as possible and represent different human rights violations across the world.

This is another Amnesty advert but this time in print. It uses a really simple idea but one which is innovative as far as I'm concerned and uses a common existing product with a simple tweak to make it work in the confines of the topic.
The idea behind the campaign is about supporting Amnesty to help rescue wrongly imprisoned people who have been targetted because of ethnicity, gender, religion, language etc.
Just by the simple action of taking the letter out of the envelope, the prisoner who was behind the bars on the window of the envelope is now free in just the same way as Amnesty would like to help wrongly imprisoned people.