This is a really clever use of a billboard by the World Wildlife Fund. The designers have taken advantage of a clearly sunny area by forcing the light to make the design work.
The billboard has a shaped awning sticking out over the top so that the bright sunshine casts a clear shadow on the billboard. The result is a really effective and recognisable representation of the surface of water.
When the sun moves across the sky it makes the water pattern rise, supporting the statement on the billboard.
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