Work the Metaphor

Brilliant ltd


This is a really simple little design for a calendar by Brilliant Ltd. There is nothing particularly spectacular about this calendar but I really like the little people made from the company logo which the calendar is being created for.
In this case, Brilliant have taken the name of the company and just looked at how they can play around with the already existing logo and just add things to it.
The g turned 90 degrees makes a good set of eyes and Brilliant have played on this across the poster, adding items to the side to make them into little human figures.
I think this is a cool idea, and even though it isnt amazingly impressive it is definitely something that catches your eye and makes you need to know what each month has making up their little character.




This is another deign by Briliant, this time just a simple brand identity for an airline. This is a really good brand identity and the logo really speaks for itself. With the logo alone you can already tell what the company is and what they do which is a really good touch and great for the company. The long swooping stroke across the word jet goes right through where a stroke would naturally go on the E and the T, and the upward bend completely represents a jet taking off perfectly. The font is really simple and plainbut it fits well with the context of the image and manages to look quite sophistocated on the orange background (unlike a certain popular budget airline with similar colours) which looks quite inviting. The photograph on this imageis really suitable as well. The woman's eye is looking upwards into the sky which is another representation of air travel and a well recognisable sigouette of a plane is visible in the eye's refelction.
The bright blue, clear sky connotes holidays abroad in hot countries and really makes you want to have a holdiay away in the sun which is obviously great for the business.
Blue and orange dont often work well together when placed next to each other because they are complimentry colours. However by using the gradients of colour and taking advantage of light and reflections in the eye, the whole image is actually really nice to look at. Both colours appear bold and bright because they are complimentry so each colour's attributes are exagerrated because of the presence of the other. The entire image has a really warm feel to it even though blue is theoretically a cold colour.
The use of colour here is really well done and i'm pretty sure that if the colours were just a little bit different then the whole image would fall apart and be difficult to look at and really not advertise the company well.