Work the Metaphor

Justin Thomas Kay

This is a font designed by Justin Thomas Kay for a kids clothing brand called 77KIDS.
I think the font works really well in the hand drawn scratchy version. The slightly scrawled, uneven look makes it look like it was actually drawn by a child and yet the spacing and structure of each letterform is perfectly legible and creates readable sentences. The font is quite similar to a stencil which also relates to children and the letters make no attempt at being script or joined up just like a young child when they have just learned to write.
I think this is a really good, simple way of representing children. Even if you did not know what the font was for, you could still guess that it was something to do with kids.
The vibrant colours in the background make it look like a childs book which teachers them letters so they work well within the piece too.
The more I look around at different design work, the more I find that a lot of the most successful pieces are the simplest pieces.