Work the Metaphor

Thomas Jockin



This is a poster called 'Electric feel'. It is quite difficult to tell at first, but the jagged lines do say electric feel. I quite like this type because it actually quite complex. It took me a while to figure out what it said, but now that I look at it I can't help reading it perfectly every time.
The colours are really reminiscent of electricity when you see it in lightning or in lightbulbs; always a bright flash of white or a dim yellowy glow.
The straight cut zig zag lines also remind me of lightning, especially when placed against the black background.
It is quite a simple text but delivered in a clever way that makes it almost complex.

This is another piece by Thomas Jockin to promote anti-terrorism.
It is quite a shocking image depending on how you look at it, and I think there are a couple f different ways to see it.
The image is very clear and represents a mother and a child. It isn't really possible to tell what nationality they are, but judging by clothes, skin colour and past knowledge of terrorism it is likely that most people assume they are from the middle east asia or a country near by.
The splashes where the ink fades away look to me like explosions. This is the main thing that we all think about when we hear the word terrorist so it is a good signifier. The shocking part is that the 'explosions cover the woman and the childs face, which to me is an indication of the events that occur on a day to day basis in some countries. Even suggesting that such vulnerable people could be in this situation is shocking enough and really grabs the attention of the viwer.
Another way to see the picture is that the parts which are faded are similar to drops of water on fresh ink, possibly tear drops or just a representation of something that used to be there and now isnt.
Which ever way you look at it, the message here is that people like this vulnerable woman and child are killed a lot of the time or are victims in terrorist attacks.
I think this is a really effective piece of work and it does completely grab the viewer's attention.