Alernativa 3 are a Spanish based fair trade company who deal with producing high quality export products and make sure that all the workers get a fair share of the profits so that everyone gets what they have worked for. They produce coffee, chocolate and a few other products for sale.
This company deal properly with human rights which I admire in any company and I am definitely interested in pursuing ethical-based design as a future. I also really like the simple designs and use of colour.
Each design only has about 2 or 3 different colours on it which gives it a clear and bold packaging.
This is most likely a spot colour print job because of the few colours used.
I also really like how each different type of the same product keeps the design and just changes the colour. This gives the products a sense of branding and unifies each individual design in to a group.
In the bottom example you can see that the same kind of design has been used across a few different products which shows that they are linked together.
I will need to create some kind of product branding for my print brief.
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