The End of the Line

The End of the Line is a documentary film about the state of oceans around New Zealand's commercial fisheries and the global impact of overfishing.
The film has been created by Greenpeace, WWF, Forest & Bird and ECO.
These are all leading advocates for environmental concern and each have different ways to promote their causes and different design.

This is the poster for the film. It has taken a really nice simple approach to representing the purpose of the film. It uses a clever symbol of the fish hook mixed with a fish skeleton to show how the two are literally connected.
The fact that the designers have taken advantage of the documentary being a film allows them to give it this conventional film poster look and kind of glamorise the film beyond the status of a documentary.
They are almost giving it a Hollywood-like vibe because of the connotations of the layout of the poster design which brings with it a sense of importance and status.