Autentika - Corporate Identity

I think this is a really nice corporate identity and relates nicely to what I want to achieve for the print brief. These designers have stuck to the 5 colour restrictions which means that each separate piece of design is immediately linked by similarity. 

Along with the bright colours, the simple shapes used connote a kind of childishness and yet the quality and detail of the range suggests professionalism.

The end result is a playful look which relates especially well to the third image down:

"To invent, you need a good imagination and a pile of junk."

Children are renowned for having brilliant and unclouded imagination so the identity of the company is really suitable to a solutions company.