Green & Blacks - The Products

As I said earlier green & Blacks are most well known for their chocolate bars because this is how the company started and this is their main focus. As well as expanding the range of chocolate bars they have also changed to other products and even expanded outside of the edible chocolate to produce some other products.

Chocolate Bars:

The chocolate bars started with the 70% cocoa "Dark" bar which was the first bar they ever created and was done so in 1991. It moved on from there to create the Maya Gold Chocolate bar and then the other recipes carried on from there. Currently Green & Blacks have 15 different types of chocolate bar from milk chocolate to the darkest 85% cocoa content chocolate.

The chocolates are pretty much split into 3 categories: Light, Medium and Dark (top to bottom).
These categories could work well to design some branding around for the promotional campaign.

As well as chocolate bars, Green & Blacks also produce some other products which are much less well known. They have items like these gift boxes available for sale as well as bars.

They also sell chocolate made specifically for cooking and hot chocolate made with the same cocoa as the bars, as well as a 'nutella'-like chocolate hazelnut spread. They sell ice cream, biscuits and also special edition easter chocolates.