In 2007 (unusually for Prestat), they released a series of new chocolate bars created to preserve and refine the antioxidents in cocoa and create a healthier kind of chocolate. These are called Choxi+ and show a much more modern level of design in terms of packaging, helping keep the brand up to date and introduce some incentive for existing and new customers to buy from them.
On top of all this, Prestat have the privilege of owning two Royal Warrants (One from the Queen, and one from the Queen Mother) which allow them to publicly announce that they are royally endorsed.
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