Tcho

Tcho is a chocolate production company from San Francisco that started in 2007 and have an obsessive love for development of great dark chocolate as well as a keen eye for design, having some of the best packaging/website combination that I have seen from a premium chocolate bar. Tcho move away from the classic premium showy style and rely on a much simpler approach to design to communicate their product.
This is a result of the CEO and president being the co-founders of Wired magazine.

Tcho have 4 distinctive separate flavours that they market in different ways, including bar format, gift boxes and even a "Tcho-a-day" where small samples of the chocolates are in 30/ 60/ 90 day tubs with the idea that one a day is healthy and contributes to a consumer's lifestyle.

Tcho are not really a retail brand but are more exclusive even than the exclusive premium chocolates mentioned so far, supported by their $11 price on a pack of 2 chocolate bars. They are relatively unknown but are still pretty much a start up company so will probably continue to grow and become more popular in time.