Thursday 11 November 2010

Interesting in-flight meal packaging

I found these examples of some of the more interesting inflight meal packaging around. These examples keep everything together and look better than usual as well. This is the kind of thing that I want to achieve.

This example below is from Quantus Airlines. they are one of the worlds leading airline companies and they really expensive flights so you would have thought that they could produce some good results. The example below is a good start at creating better inflight packaging. It is much simpler than conventional packaging and keeps everything together which makes it more environmentally friendly and less hassle to deal with. It looks as though it is made from a polystyrene material so it is likely recyclable.
The only issue with the packaging is that it doesn't look very nice. In fact it probably looks less inviting than the conventional separate packaging of in-flight meals.
It is a good start but it could do with some more designing.



These examples below are from Hawaiian Airlines and show a much more considered approach to designing. The packaging is made from 200% recycled materials and the colours and textures work well to communicate jungles and trees and connotations of hawaii. This example just has space for the main meal part (sandwich) and the desert on the right. This helps to keep it simple and the packaging is a nice format to work with. I should consider the possibility of simplifying my designs like this to keep them effective and not too busy.



This example below is another Hawaiian Airlines meal but this time it is more separate. It still works well as a meal setting because everything fits inside the tray almost perfectly and it has obviously been considered, although the packaging above probably works better overall.


Finally these examples below are from Singapore Airlines and show a design that has clearly been thought through. The design is sleek and elegant and looks almost more like a gift than a meal which I think works well to make it inviting and almost forces audience interaction. 
The packaging is neat and keeps everything together and the food inside is laid out to fit well inside the box. I think that the box shape could be more compact, especially considering the amount of space left inside the box but in terms of graphically considered packaging this is probably the highest quality of the meals that I have seen. 






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