La Perle

These label and packaging designs for beer have a similar authentic and traditional feel to them as the Bacchus Frambozenbier from the print deconstruction exercise but they have managed it solely through design and have stuck with the contemporary labels on the bottle. 

 The clever use of 40's/50's imagery gives it a really old feeling as does the wrinkled look on the labels. I can't tell if the labels are actually wrinkled or not, but it is most likely just printed that way. the colours are also quite faded looking as though the print production was done a long time ago.

Again, the use of the brown bottle makes the product seem a lot more traditional than the green or clear bottles that are used in most contemporary beers.
The designer has also cleverly linked the images with the descriptions of the beers.
It has been designed so that the type of beer relates to the women on the bottle, i.e. Blonde, Brunette etc. which are already descriptions of beers and the designer has made a clever link.
Semiotically this descriptive system is really relevant. The comparison to the women is quite sexist and a bit demeaning as are the pictures of the women smiling and effectively becoming part of the product promotion. In a way the women are being directly compared to the beer as a product.
This was relatively normal behaviour in the 40's/50's so it links in with the rest of the packaging well.